Projects Product Design, Commercial Product, In Market, Crowdfunding
Behind the project:
P-Flash
A flashbang-shaped power bank.Team: 5 members
Timeline: 2021. Nov - 2023. May, 1.5 years
Scale: 53 x 59 x 134 mm/ 2.1 x 2.3 x 5.3 inches
Material: Plastic, Aluminum, Iron
Directors - Brain, David
Product Design - Alin
Mechanism Engineer - Peter
Electronics Engineer - Jacky
Background
Branding, and previous products
LMC & Co.
LMC&Co. is a brand focused on developing original design products, with a particular emphasis on military-style items. Their product includes a card holder that tribute the 1911 pistol and stainless steel flasks resembling AK47 magazines.
Our Customers
The primary target customers for LMC&Co are men aged 30 to 55 who are interested in military themes. Through analysis of past purchasing data, advertising records, and customer feedback, they have also identified a segment of their target audience, including motorcycle and camping enthusiasts.
Target Audience
Main Audience:
Military & Weaponry Enthusiasts
Age range: 35–55
Interested in survival games and target shooting.
Secondary Audience:
Shooting Game Fans
Age range: 25–35
Audience from both modern and futuristic shooting games.
Extended Audience:
Tech Enthusiasts
Age range: 30–50
Focus on specifications, functionality, and budget balance.
Iteration
Balancing Classic & Futuristic Aesthetics
While planning the overall style, we considered both our original target audience and newly included user groups. Torn between a classic grenade-inspired aesthetic and a more futuristic, sci-fi look, we ultimately chose a modern design. We then used CMF (Color, Material, and Finish) to further differentiate and refine the product’s appearance.
Basic Electronic Components
After discussions among the team regarding usage scenarios and requirements, the engineers provided the first version of the electronic component configuration.
First Iteration
The initial version involved adding a casing and designing the appearance based on the component configuration, which was then handed over to structural engineers for mechanism adjustments.
Second Iteration
The lighting method was fine-tuned based on the first iteration's appearance and cost considerations while maintaining the original design.
Final Version
The appearance was adjusted based on the final version of the electronic components and mechanism adjustments.
First iteration parting to final version
▲ This is the parting plan presented during the prototype phase, which included more components and required custom springs.
▲ After receiving cost estimates from the mold factory and conducting drop tests, the team adjusted internal components to reduce costs and strengthen the structure.
Color, Materials, Finish
As part of the marketing strategy, an all-black version was introduced upon reaching 1 million Taiwanese dollars (approximately 330,000 US dollars) in funding.
Classic Green
White - Orange Combo
Pure Black
Layouts
Sample making and production
▲ Before launching the crowdfunding campaign, several samples were produced using 3D printing technology.